How to Optimize the Process of Tire Pallet Rack Sales
Optimizing the process of tire pallet rack sales requires a systematic upgrade of the entire chain from customer contact, demand confirmation, solution delivery to after-sales service. The following are specific optimization strategies and implementation paths:
1. Sales process diagnosis: Identify core pain points
Locate process bottlenecks through historical data analysis, for example:
Low lead conversion rate: The average cycle from initial contact → demand confirmation → quotation in the existing process is 7 days, and the customer churn rate is 40% (mainly in the demand confirmation stage).
Slow quotation response: Customized needs require technical department intervention, and the average response time is 48 hours, causing customers to turn to competing products.
High delivery delay rate: The production schedule does not match customer needs, and the delay rate is 25%, affecting repeat purchases.
2. Optimization strategy and implementation path
1. Customer contact stage: accurate stratification and rapid response
Automation tool application
Use the CRM system to automatically allocate leads to reduce manual intervention time.
Deploy chatbots to handle 80% of common problems (such as product parameters and price ranges).
2. Demand confirmation stage: structured tools and cross-departmental collaboration
Demand survey form
Design a standardized questionnaire to cover the following core dimensions:
Use scenario: warehousing/transportation/production line (single choice)
Tire specifications: diameter range (e.g. 16-22 inches), single-layer storage quantity
Load requirements: single-layer load-bearing (e.g. ≥500kg), number of stacking layers (e.g. ≤4 layers)
Special requirements: anti-static/fireproof/cold storage applicable (multiple choices)
Technical department pre-intervention
After the sales representative submits the requirements, the technical department completes the feasibility assessment within 2 hours (passed/needs modification/not feasible).
3. Quotation and solution delivery stage: balance between standardization and flexibility
Modular quotation system
Establish product configuration library to support rapid combination:
Basic module: pallet rack body (size/material/number of layers)
Optional module: anti-slip mat, RFID tag, folding device
Service module: installation and commissioning, training, warranty extension
Dynamic pricing model
Automatically adjust prices according to purchase volume, payment method, and delivery period:
Purchase volume ≥ 100 sets: unit price reduction by 8%
Full payment in advance: unit price reduction by 5%
Delivery period ≥ 30 days: unit price reduction by 3%
4. Contract signing and production delivery stage: transparency and risk control
Electronic contract and online payment
Integrate electronic contract platforms such as FaDaDa to support customers to sign online.
Connect to Alipay/WeChat payment to support full payment for small orders (≤ 50,000 yuan).
Visualization of production progress
Push production nodes to customers through WeChat for Enterprise/DingTalk (such as material → welding → spraying → quality inspection → delivery).
5. After-sales service stage: proactive maintenance and value-added services
Preventive maintenance plan
Provide free annual inspections (inspect welds/coatings/load-bearing components) for high-value customers (annual purchase amount ≥ 500,000 yuan).
Remind customers to replace wearing parts 30 days in advance (such as anti-slip mats, with a service life of about 2 years).
Customer success plan
Provide storage optimization consulting for TOP20% customers (such as improving space utilization by 15% by adjusting the layout of pallet racks).
Qingdao Feiyuan Storage Equipment Co., ltd. is a manufacturer of storage and logistics facilities that integrates research and development, production, and sales. For more information about tire pallet rack sales, please contact us.
Address：Lime KiIn Industrial Zone, Wangtai Town, Huangdao District,Qingdao, China.
Email：admin@fyracks.com
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