How to Optimize the Process of Tire Pallet Rack Sales

Optimizing the process of tire pallet rack sales requires a systematic upgrade of the entire chain from customer contact, demand confirmation, solution delivery to after-sales service. The following are specific optimization strategies and implementation paths:

1. Sales process diagnosis: Identify core pain points

Locate process bottlenecks through historical data analysis, for example:

Low lead conversion rate: The average cycle from initial contact → demand confirmation → quotation in the existing process is 7 days, and the customer churn rate is 40% (mainly in the demand confirmation stage).

Slow quotation response: Customized needs require technical department intervention, and the average response time is 48 hours, causing customers to turn to competing products.

High delivery delay rate: The production schedule does not match customer needs, and the delay rate is 25%, affecting repeat purchases.

2. Optimization strategy and implementation path

1. Customer contact stage: accurate stratification and rapid response

Automation tool application

Use the CRM system to automatically allocate leads to reduce manual intervention time.

Deploy chatbots to handle 80% of common problems (such as product parameters and price ranges).

2. Demand confirmation stage: structured tools and cross-departmental collaboration

Demand survey form

Design a standardized questionnaire to cover the following core dimensions:

Use scenario: warehousing/transportation/production line (single choice)

Tire specifications: diameter range (e.g. 16-22 inches), single-layer storage quantity

Load requirements: single-layer load-bearing (e.g. ≥500kg), number of stacking layers (e.g. ≤4 layers)

Special requirements: anti-static/fireproof/cold storage applicable (multiple choices)

Technical department pre-intervention

After the sales representative submits the requirements, the technical department completes the feasibility assessment within 2 hours (passed/needs modification/not feasible).

3. Quotation and solution delivery stage: balance between standardization and flexibility

Modular quotation system

Establish product configuration library to support rapid combination:

Basic module: pallet rack body (size/material/number of layers)

Optional module: anti-slip mat, RFID tag, folding device

Service module: installation and commissioning, training, warranty extension

Dynamic pricing model

Automatically adjust prices according to purchase volume, payment method, and delivery period:

Purchase volume ≥ 100 sets: unit price reduction by 8%

Full payment in advance: unit price reduction by 5%

Delivery period ≥ 30 days: unit price reduction by 3%

4. Contract signing and production delivery stage: transparency and risk control

Electronic contract and online payment

Integrate electronic contract platforms such as FaDaDa to support customers to sign online.

Connect to Alipay/WeChat payment to support full payment for small orders (≤ 50,000 yuan).

Visualization of production progress

Push production nodes to customers through WeChat for Enterprise/DingTalk (such as material → welding → spraying → quality inspection → delivery).

5. After-sales service stage: proactive maintenance and value-added services

Preventive maintenance plan

Provide free annual inspections (inspect welds/coatings/load-bearing components) for high-value customers (annual purchase amount ≥ 500,000 yuan).

Remind customers to replace wearing parts 30 days in advance (such as anti-slip mats, with a service life of about 2 years).

Customer success plan

Provide storage optimization consulting for TOP20% customers (such as improving space utilization by 15% by adjusting the layout of pallet racks).

Qingdao Feiyuan Storage Equipment Co., ltd. is a manufacturer of storage and logistics facilities that integrates research and development, production, and sales. For more information about tire pallet rack sales, please contact us.

Address：Lime KiIn Industrial Zone, Wangtai Town, Huangdao District,Qingdao, China.

Email：admin@fyracks.com